About Hozell

Are you surprised to know that we’ve self-proclaimed Hozell as “The World’s First Leisure Brand”? We didn’t think so. The brand is really just an extension of the lives we lead on a daily basis here in Orange County, Ca (where we make our clothes locally). Basically, we are just a few friends making the best stuff that we can. What that means for you is great clothes, produced with ethically and socially responsible practices, and sold at a fair price.

As you early adopters know, we like to do things a little differently at Hozell. We started out by selling our clothes only directly… online, at private events, and out of our mobile showroom (a 1984 Shasta RV that we personally renovated). The Hozell Mobile Store was a unique approach that fostered a one-of-a-kind shopping experience… and good times spent with our customers. We perfected our craft for a couple of years, and things spread quickly through word-of-mouth. It wasn’t long before we started working with some premier retailers in the Los Angeles area and throughout the west coast, such as Fred Segal, Lisa Kline, Villains (SF), and more. Our shirts and hats are favorites of local professional athletes and have been worn in multiple episodes of HBO's hit show Entourage, amongst others. Recently, Hozell has gone international, currently being sold at Barneys New York in Tokyo. The best part about this is that we can finally say “we’re big in Japan” and it’s not entirely untrue.

It’s been a crazy ride so far and it’s only getting faster. Fostering this growth has been our focus on the quality of construction and fit, our attention to detail of soft-hand fabrics and washes, our unique design sensibility, and most importantly all the customers and Friends of Hozell who’ve been showing us love along the way.

Why Hozell?

We exist to offer a breath of fresh air to all of you who are gasping for it. If you had sat at your local mall a couple years ago and looked out at a sea of black and gray, over-done, distressed clothes that flooded the stores, you might have started Hozell yourself. We were also tired of boxy, ill-fitting shirts with sleeves that would stretch out and bodies that would lose shape over time. We set out to make the perfect fitting and best wearing t-shirts and polos, spending nearly a year researching and testing fit, fabrics, and wash processes alone. We have some personal complaints about the worlds of shorts, pants, jackets, etc. too, so be looking out for our takes on those in the near future as well.

At its core, Hozell is an ode to our way of life and our friends. We might draw inspiration from an impromptu game of bocce, a backyard beach barbeque, a lazy afternoon on the golf course or the perfectly balanced Arnold Palmer. Our style reflects the relaxed surf and skate apparel we were raised on; a boutique fashion influence and attention to detail snagged from years spent living and shopping in LA, NYC, and abroad; and the relaxed styles of old-world golf, retro fashion icons, and a plethora of coastal communities. Throw in our distinctive design details and personal touches, and we have high hopes of each Hozell item you get being one of your favorites in the closet.

We know you’ll love our clothes once you touch and feel them, so we want to make it an easier decision for you to give us a try. That is why we have a pretty easy and lenient return and exchange policy for on-line orders.

If you don’t trust us, see what some of our Happy Customers say. But don’t hesitate to Contact Us with any questions or comments

If you haven’t already, make sure that you sign up for our email list and become a friend of hozell. We've got 10 neat reasons for you to do so.

Here's a little video produced and aired by NBC's YourLA.